WIRED (UNPLUGGED).
How to Destroy the First Issue of Wired UK and Make Something with It.

Wired (Unplugged) is a project developed in collaboration with Wired UK that operates on the material and symbolic economy of the printed magazine. Rather than treating print as a finished medium, the project approaches the magazine as raw material to be dismantled, transformed, and redistributed.

The work takes the form of a collection of everyday objects designed to be made using pages from the first issue of Wired UK. Through a set of how-to instructions, the magazine is deliberately destroyed and reassembled into functional artefacts, shifting its status from editorial product to material resource.

This displacement opens a reflection on the value systems embedded in print culture. By transforming pages into objects, the project extends the magazine’s content — including its advertising — into contexts it would otherwise never reach. The printed page acquires a different kind of value: no longer tied to preservation or collection, but to use, transformation, and circulation.

The project also plays with the fetishization of print. Readers are invited to acquire multiple copies: one to keep intact, one to be dismantled. In doing so, Wired (Unplugged) exposes the tension between collecting and destroying, preservation and use, content and materiality.

Rather than proposing a new business model for publishing, the project establishes a concrete field in which the magazine can be reused, misused, and reimagined. Print is neither declared dead nor nostalgically preserved, but activated through transformation.

Displace — the printed magazine is shifted from editorial object to material resource, altering its role and circulation.
Mediate — transformation processes enable a rethinking of value, authorship, and content through hands-on engagement.
Activate — destruction and reuse generate new forms of use, distribution, and meaning beyond the original publication.