How to Destroy the First Issue of Wired UK and Make Something with It.
They say printed magazines are dead. Wired Unplugged is a "how-to" project to give them a second life. Wired Unplugged is a collection of everyday objects designed to be made with pages of the first issue of Wired UK.
This collection is conceived as a reflection on the economy of the printed magazine and rethink their business model in four points:
Bring the magazine's message (and its advertising) in places that would never be reached otherwise.
Add symbolic value on the transformable page [more value for the advertising on a D-I-Y artwork to go].
Make mag fetishists buy more copies [one to collect, one to destroy].
Allow people to re-use the magazine differently than initially thought.
2009 A. Scarponi, Wired Unplugged. How to Destroy the First Issue of Wired UK and Make Something with It, in Wired Magazine UK Edition N. 2, 2009.