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Storie. The Italian Design. ELIOOO Exhibited at the Triennale Design Museum: 14.04.18 – 20.01.19

It is one of my believes that design is an imaginative art and that it produces, among many others, illustrated stories. It is also my belief that these stories have the Orphic power to animate things, to activate people, companies, transform territories e trace new possible geographies, or just even imagined ones. The 14.04 opened at the Triennale Design Museum an exhibition titled Stories, the Italian Design. I am taking part to the contemporary section curated by Chiara Alessi, with a book: ELIOOO (2014), which tell how to use elements produced and distributed by IKEA to build hydroponic devices to grow food at home.

I believe that today, we do not need a product more, but rather a product less. I like to think of Design as a story able to transform the ancient consumers into the producers of ideas. In the exhibition, the book will be exhibited in its various editions (English, Japanese, Russian, German) and an installation, Orto Perpetuo, realized in collaboration with Bulbo Light and Piccolo Seeds, which provides an exclusive selection of plants to be grown inside the museum.


Related posts:

  1. Somnia et Labora. Hotello at 999 Domande, Exhibition on Dwelling at Triennale Design Museum, Milano.
  2. Campo Libero in Social Design Exhibition, Zurich, Museum für Gestaltung, 04.10.18 – 03.02.2019.
  3. ELIOOO. Grow Your Food. Or How to Go to IKEA® and Build a Device to Grow Salad in Your Apartment.
  4. ELIOOO, the Japanese Edition is Out.
  5. Orto Perpetuo. A Year-round Edible Garden Module in Your Apartment. Urban Agriculture Survival Kit, Salone del Mobile, Milano 2014.
  6. Generic Architecture as Strategic Design for Rooftop Urban Agriculture: Aquaponic Farm in Basel for Urban Farmers.
  7. Malthus, a Meal a Day. Or How I Learned to Stop Worrying About the Food and Love the (Population) Bomb.
  8. FARM-X. The First Modular Vertical Farm Concept (Almost) Unveiled.
  9. Knowledge, Narratives and Devices: The Future of “How to” Live at Home. Talk at the IKEA Democratic Design Day, Lausanne, 22nd September 2017
  10. READYKEA an Exhibition Device for DADA New York II: The Revolution to Smash Capitalism.



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