I’ve got a strange call the other Saturday morning. A remote voice from Korea at the other side of my phone was saying: “We saw your hoodie item (Just Undo It) on your site. We think it’ s really great and we would like to make an interview with you. This will be broad casted on “Sponge Zero” a Korean TV Program on KBS!”.
I was not completely awake yet so it took me a while to figure out what was going on. But after sometime I’ve manage to negotiate a date and to get a script of the questions they were about to ask.
I’ve made short, but elaborate reply. You know, television…. and they said: “OK, but your answers are too long. Here is an other script you could read”. Here it is:
Hello (an nyung ha se yo) Sponge Zero
I am Antonio Scarponi and I live in (where you live)
I would like to present you a new way to utilize your hoodie.
I practice many ways to transform design.
So I found my own way to transform a normal hoodie into a special thing.
A lot of fasion designer friends were very inspired by it and new collaborations started afterwards.
Just Undo it is a good example of the attitude we should have upon objects. I often use it in normal social activities.
People loved it. We had an instant success over our YouTube channel.
You should try it!
So everything went flat. And I had to learn my answers by heart on the spot, via skype (It is a long while since I do not practice my Mastroianni skills). I had bad Internet connection in the office so the line kept falling and so did the interview. In the end we’ve made it (somehow) and I must say that I had lots of fun.
Thank you Jaho Yoon! It was a great pleasure to work with you.
- My Three Minutes of Popularity on Swiss Television (TeleZuerich)
- Just Undo It @ WIRED ITALIA
- No-Stop thinking. An interview with Andrea Branzi.
- Just Undo It @ EINA (la revistaeina) #14
- Just Undo It. How to Transform a Hoodie into Nearly Everything.
- #00: Under Construction
- How to Survive? Przetwory, Warsaw: Recycle Festival
- Entretien Avec Andrea Branzi in AMC Le Moniteur Architecture N.150 March 2005.