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The Dreaming Wall. Collective Buzz in Town.

Project, 2004. A. Scarponi, S.Massa, F. Pedrini, A.De Luca _

A vertical Public Space.
The Dreaming Wall is a project for a blank wall in an historical square of Milan, originally submitted for a competition. The wall is conceived as an Info Forum: a public vertical space reflecting the dual character of the city which has a double life as the city and the piazza do – white and subdued during the day and glowing phosphorescent green at night.

Collective subconscious. The Wall is seen as a tool of cultural, simultaneous, and random collective communication, creating a visual buzz. As a public digital billboard, the wall surface at night randomly displays text messages sent by people standing on the square or from anywhere else in the world through the Internet. The messages are generated in real time by a chemical reaction between a computer controlled UV laser projection and phosphorescent panels on the wall. This release the text provoked by the UV light, which is actually invisible. A message would last fifteen minutes before being re-absorbed by the wall. Its constant transience metaphorically suggests the sub consciousness of a city asleep.

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